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Facebook Marketing: What Facebook Metrics Matter and How to Track Them
If you’re using Facebook to market your business or service, you’ve probably invested a lot of time and effort, and maybe even a little money, into that. And, like any investment, you want to see a...
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Etsy’s DIY Social Strategy: Q&A with Dave Brown
Etsy. The name alone conjures up images of grey woolen scarves made by loving hands around the family dining table. In fact, the vision is not far off. Hundreds of thousands of artists have flocked to...
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Facebook Privacy Myths: The Safety of Facebook Connect
Facebook recently got into trouble when it was revealed that they were behind a Google smear campaign. Essentially, Facebook hired a PR firm to get journalists and bloggers to write negative press...
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CruiseNow CEO John Keen on Successfully Engaging Customers via Social Media
Social media can make or break a brand and few industries have had to wrestle with the implications of our social era more briskly than hospitality. Customer perceptions can change in as little time as...
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Using Social Sign-on to Target Content to Customers
Socialsign-on is a great solution to the problem that many people face: the need to have a unique user name and password for each web site that they use.But once customers (either actual or potential)...
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No Pre-Packaged Social Web Here: LavaRow Interview
Remember the days when businesses paid a tidy sum for an ad and let the marketing guru’s do their magic while they sat back and tended to other matters? While traditional advertising of this sort is...
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Why Google+ Piques Our Interest: Top Ten
‘Why do I need Google+ when I already have enough social networks to manage?’ writes one confounded blogger. You may sympathize with this sentiment and even feel like a G+ reject, unable to snag an...
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Twylah Founder Eric Kim Discusses Organizing and Monetizing Tweets and the...
Chances are you’ve long given up on testing new Twitter apps and tools even if you count yourself as an early-adopter or brand manager. That’s because there are hordes of new ones cropping up and most...
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Twylah Co-Founder Kelly Kim’s Twitter Tips: Why You Must Give to Receive
Last week, Twylah co-Founder Eric Kim filled our readers in on the many ways his tool helps brands take Twitter to the next level by aggregating tweets on customized brand pages. Presiding over his...
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Social Strand Media's Tracy Sestili: Things to Consider When Developing a...
Social media consultant Tracy Sestili knows how overwhelming social strategy can be for organizations large and small. A regular keynote speaker and writer, Sestili ‘s easy to implement and practical...
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15 Must Do Things on LinkedIn
With over 100+ million users, LinkedIn is the network of choice for professionals from all verticals to connect and discover opportunities. But if you’ve been using it as a dumping ground for your CV...
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Monetizing Social Media with Social Annex's Head of Client Success Al Lalani
Social Annex is in the business of socializing traditional eCommerce sites by integrating social elements into existing retail websites. Social Annex’s Head of Client Success, Al Lalani, says his suite...
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DataSift - Democratizing Data Via the Twitter Fire Hose
Intent on democratizing data, DataSift crossed the Atlantic November 16 to much anticipated applause for its US launch. The platform offers real-time social media data filtering in a disruptive and...
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ShopBuilder: DIY Site Builder Moonfruit's Answer to Cross-Channel Commerce
Looking for a one-stop-shop for your web, mobile and Facebook needs? Moonfruit draws from its extensive experience as the UK’s number one DIY site builder to add its latest addition, ShopBuilder, that...
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Top 100 Influencers in Social Media
Few ‘best of’ lists are emboldened to go to the depths required of a Top 100, searching high and low for a well-rounded compilation of individuals who make the largest impressions. We took the bait and...
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